Have a well-considered opinion and the knowledge to defend it in an entertaining manner: No, passing yourself off as some sort of insider because of an association with the Celtics two decades ago does not count, particularly when there is mounting suspicion that you haven’t watched more than a handful of out-of-market NBA games since the days of short shorts and sky hooks. And just in case such a benefactor happens to have read this far, at no charge we offer you a thinking fan’s guide to the real dos and don’ts of sports radio in Boston. But I’m convinced that provided with an equal signal, some savvy program director could build what WEEI claims to be: the premier sports radio station in the country. Maybe the average Boston sports fan is less sophisticated than I want to believe. (Remember Steve DeOssie after he skipped over to 1510? Thoughtful and articulate. We’re not here today for the purpose of holding a sports radio fantasy draft, but for a moment consider the station you could build - and the one ESPN Boston should have built - with roster depth that included the best of the Globe and ESPN, underrated talents such as Russillo and Mike Giardi, as well as the requisite WEEI refugees. But that doesn’t stop us from longing for something better, something not only entertaining but intelligent, passionate, and insightful. So to feed our unquenchable sports jones, we have no choice but to suffer the WEEI banshees. If only either had owned a signal that didn’t turn into a French-language station a mile from the Zakim Bridge, they might have gained the appropriate audience. But it is telling that the two smartest sports radio shows in the city in recent years - Michael Felger’s drive-time program on ESPN 890 and the Ryen Russillo/Jon Anik/Anthony Pepe crew on WWZN 1510 - were broadcast elsewhere on the dial. Dale and Holley are engaging in the midday, and Mut and Bradford make those weekend chores pass quicker. Now, I’m not suggesting all WEEI programming beats your eardrums into submission. Most of all, we listen because there is no other decent local alternative with a signal stronger than that of a ham radio. We listen because we love sports, our beloved teams are enjoying a remarkable run of success, and WEEI happens to have both access and broadcast rights. They think the station’s success somehow reflects on them, that we tune in for their shrill banter, contrived characters, and prefabricated opinions. What’s that adage about pompous silver-spooners? He was born on third base and thinks he hit a triple? That fits certain WEEI hosts as comfortably as a Bloomin’ Onion–stained Tommy Bahama shirt.
#PETER STEELE CRO MAG RALLY PROFESSIONAL#
And New England’s fanatical dedication to the professional sports teams that the station’s hosts bloviate about in four-hour blocks is seemingly endless.Īnd so there you have it: WEEI. Its primary demographic has tremendous appeal to advertisers. Ratings are huge, possibly even as huge as the station claims. We don't change the station, and so the station sees no need to change.
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